Store locations
Problem
The Crutchfield store and store services pages displayed information that was incorrect and out-of-date. These pages need to be brought inline with the styling of our rebrand.
Solution
We have no choice. We must redesign the page. It is the only way…
My role
Coordinate with the retail store and managers to reimagine the purpose of these pages. Create comps and prototype. Present the final product to stakeholders
Results
The pages look better : ). More importantly, the pages are inline with current Crutchfield branding styles and reflect the current services and information
Requirements and comps
Through collaboration with the retail store and competitor research, we decided to focus the store pages on the physical store locations and the experience visiting them. These elements were required:
Show the store address and availability
Show store services
Benefits of coming into the store
Setup new contact forms and consultations
We wanted to explore creative layouts with this page, to capture the essences of our discovery store. We decided to made the photography the focal point. More visuals and less words, this was a new approach for our stakeholders.
Production and Conclusion
Once the prototype was complete, I handed the project over to our back end developers who worked their magic. Before the page was released out to our production site, I reviewed the page with the creative director and UX lead to catch any mistakes.
The custom instructions page has been implemented and is included in the order confirmation email. The call center has experienced reduction in installation based calls and mentioned that they refer to this page when they do receive these calls.